Creativity & Enterprise

“The most important stage of any enterprise is the beginning.” Plato


It is not easy to define creativity. It is related to a plenty of our thoughts, actions, and activities. Overall, it can be defined as the ability of generating/recognizing new and imaginative ideas, connecting them with others to reveal/create some hidden patterns or anomalies and turning them into reality or using them in a problem solving situation. The following diagram shows the concepts and skills which were used to put the above definition together:


The ability of thinking outside the box and seeing things from different perspective, being flexible and adaptable in an uncertain situation, being inquisitive and asking effective questions, the ability to work with others as well as working independently, maintain motivated and ambitious, … all and all are the main characteristics of creativity and being creative.

When it comes to teaching and learning all these aspects are going to be considered from teaching & learning perspective to provide an educational environment in which not only educators perform creatively but also their delivery could create the environment in which students could develop their creativity skills and also being creative in their daily life practice as a student and more importantly as a citizen of the global world.



21st century needs, created a very competitive situation for graduate to secure good job roles. This also has a great impact on universities teaching & learning methods and materials to provide students and graduates not with just their academic degree but with the tools, skills and knowledge that they could live, participate, and contribute as global citizens.  For this reason, throughout design of our education strategy some large and small businesses representatives were consulted and given the chance to comment on independent learning and employability skills and issues. Their suggested that “universities have a role that is much more than that teaching the academic content to enable a student to become a graduate.” (CU Education strategy, p.39) The academic degree and certain level of knowledge is a must for graduate “but they also need to know how to think”, “motivated and self-driven” (ibid., p.40) Students need to be given the opportunity to do things for themselves rather than receiving everything done for them. This will encourage them to think outside the box and enable them to deal with new scenarios in their job interviews or any sort of problem-solving activities.

Their comments support University approach to enterprise, innovation and creativity and the CU contribution “to the economic prosperity and knowledge society of Coventry and Warwickshire, the UK and the international economy.” (Creating Better Futures, Corporate Strategy, p.17)

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2 Replies to “Creativity & Enterprise”

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